Frommer’s® Unlimited has struck a deal with Nexus Business Media, owner of Columbus Travel Guides, to take over the relationships and delivery of hosted content services to a range of clients including USA Today, BAA, RBS, Voyages Jules Verne, It’s The Way to Travel, Air France and Hogg Robinson Group.
Frommer’s Unlimited will deliver digital Columbus Travel Guides to the roster of clients who will then be able to easily include additional new content provided by Frommer’s Unlimited, such as events, weather, search engine optimized copy, and mapping.
Joel Brandon-Bravo of Frommer’s Unlimited said: “We are looking forward to working with such an exciting group of new customers to help them improve their web offering to their customers. We are already seeing a substantial shift in client spending on creating content rather than just pay per click advertising. Some of our established clients have tripled their content creation budget this year and we will be able to share our expertise and innovative tailored services with travel companies who use Columbus Travel Guides.”
The deal enables Nexus to focus on the launch of its new Foundography search service and media sales businesses and the licensing of its content by XML delivery.
About Frommer’s®
Frommer’s—best trips start here.
The market leader in travel guides, Frommer’s publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travelers who count on Frommer’s for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley’s Professional/Trade business which provides must-have content to professionals, consumers, and students worldwide in all media.
