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“As a key player in the travel industry, MasterCard is pleased to be working with popular guidebook publisher Frommer’s to bring to you Priceless China, showcasing some of the best that China has to offer.” Willie Fung, Executive Vice President & General Manager - Greater China, MasterCard Worldwide The 2008 Summer Olympic Games was a major international multisport
event that took place in Beijing, China, from August 8- 24, 2008.
MasterCard Worldwide wanted to capitalize on the event for greater brand
exposure.
Frommer’s Unlimited provided MasterCard with a customized 24-pp
booklet, Priceless China, highlighting the best sightseeing, lodging,
dining, shopping and nightlife options in Beijing, Xi’an, Chengde,
Shanghai, Hangzhou and Suzhou.
The booklets were distributed by MasterCard Ambassadors on Segways
outside the Bird’s Nest, the Swimming Cube, as well as major
tourist attractions, select four- and five-star hotels, popular bars and
restaurants in Shanghai and Beijing.
The booklet was translated into Japanese and both versions were
available for download from MasterCard’s website.
The campaign resulted in greater brand awareness for MasterCard.
Tourists approached MasterCard Ambassadors to request copies of the
brochure.
Mr. Willie Fung, Executive Vice President & General Manager -
Greater China, MasterCard Worldwide, said in the introduction of
Priceless China: “As a key player in the travel industry,
MasterCard is pleased to be working with popular guidebook publisher
Frommer’s to bring to you Priceless China, showcasing some of the
best that China has to offer. This builds upon our commitment to the
travel industry and to helping consumers enjoy priceless experiences
when they travel.
“In 1986, the first credit card in China—a MasterCard
card—was launched, and MasterCard set up its first office in China
in 1988. Today, we continue to provide our cardholders with exclusive
travel privileges through our collaboration with key players in travel,
retail, fine dining and entertainment. We are widely accepted and our
extensive collaborations in China offer cardholders traveling to this
beautiful land many privileges, exclusive benefits and the convenience
of cashless payments across a range of merchants. Once again, let me say
that we are glad to be working with Frommer’s to provide you with
all you need to enjoy a priceless vacation ahead.”
The tagline for the Olympic Games was “One World, One
Dream,” and for MasterCard it was a dream realized.
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