Frommer’s Travel has joined forces with HP to offer Frommer’s Remix by HP, an on-demand custom travel guide that simplifies travel planning and ensures a memorable trip personalized to each traveler’s needs and preferences.

Travelers can now visit www.frommersremix.com to create their personally-titled travel guide for single or multiple destinations which integrates their own unique itineraries alongside expert advice, candid reviews, and recommendations from local Frommer’s authors, based on travelers’ personal preferences.

How it works:
To begin customizing their personal guide, travelers can visit Frommersremix.com to enter the details of their itinerary, or import them automatically from TripIt, the leading mobile travel organizer. They then select their activity preferences, along with their choice of high-value coupon discounts, provided by the company that produces The Entertainment Book* – which will save them $100 or more on dining and attractions. Frommer’s Remix by HP then packages together their itinerary, personalized recommendations, and entertainment coupons and ships the final guidebook directly to their home.

Craig Schickler, Director of E-Business Development, at Frommer’s said: “An important part of Frommer’s mission is to help travelers plan fun, hassle-free trips. HP’s digital publishing and customization technology enables us to bring that one step further, offering innovative, fully customized travel guides that enable travelers to focus on making memories instead of making plans.”

“Paper-based travel guides are still the preferred way to carry travel information, so HP and Frommer’s set out to create a new way to experience the customized content people have come to expect in the digital age,” said Glen Hopkins, Vice President and General Manager, Printing and Technology Platforms, HP. “Frommer’s Remix by HP merges this rich digital content with the convenient, printed Frommer’s guidebooks travelers trust.”

Custom guidebooks for more than 30 top global destinations with special introductory price of $9.99:

Frommer’s Remix guidebooks are currently available for more than 30 popular global destinations at launch, including; London, New York, Paris and Rome, with more destinations coming soon. For a limited time (thru 12/31/11) Frommer’s Remix will be available for the special introductory price of $9.99. After the 12/31/11, pricing will start at $19.99 for a custom guidebook and 12 hand-picked coupons. Visit www.frommersremix.com to design your guide, your way.    For more information or to request a review copy/image, please contact Sheelagh Doyle, (201) 748-5629 / shdoyle@wiley.com.

Ends

About Frommer’s

The market leader in travel guides, Frommer’s has guides for every type of traveler and for every type of trip. Frommer’s publishes more than 400 guides to destinations around the globe.  Travelers count on Frommer’s for exact prices, savvy trip-planning, sightseeing advice, detailed maps, and candid reviews of hotels and restaurants in every price range. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. For more information, visit frommers.com. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

(London/Hoboken November 15 2011) Social media, content, mobile and apps, and natural search engine optimisation will be the top four areas for travel organizations with 83% planning to increase overall digital marketing spend in 2012, according to a new global survey released today by digital travel online content specialists Frommer’s® Unlimited, the business-to-business division of Frommer’s®, a branded imprint of Wiley. A full copy of the report is available from www.frommers.biz/research.

The survey of 350 travel organisations was undertaken with global digital travel news service Tnooz and respondents included airlines, agents, tour operators and consolidators, hoteliers, tourist boards, car rental, rail, travel insurance, publishing and cruise companies. 78% of the survey said they planned to increase digital marketing budgets for the year ahead and 19% said budgets would remain the same. Only 3% said they were decreasing marketing spend in 2012.

Two thirds of businesses surveyed (65%) said they would invest more money in social media next year and more than half said they would also be increasing spend on content (55%), mobile and apps (54%) and natural search engine optimization (52%). The survey also revealed that nearly 80% of companies plan to have iPhone apps and 75% are aiming to have an iPad app by the end of 2012. Three quarters will also support a mobile web platform by the end of next year.

International content is also an area of growing focus. Three quarters of the survey say they are maintaining and increasing translation budgets for 2012. Half of the travel organizations surveyed currently operate a site in one language, a third operate sites in up to five languages and a fifth have sites in more than 5 languages. For 2012 that will increase – 26% said they plan to have up to 5 language sites and 17% plan to have more than 5 language sites.

Giles Longhurst, Frommer’s Unlimited Director Europe Middle East and Africa said: “In our fourth annual survey we’re seeing a clear trend of sustained investment in content in many different platforms and global players looking to create engagement as well as customer acquisition. We see this as a maturing of the online marketplace as marketers look closer at the final stages of the purchase funnel and how they can convert more visitors into loyal customers. Companies this year prioritized the need to use content to drive conversions above driving natural search traffic has moved to second priority. We also found it interesting to see that 85% of our survey said their cost per visitor was under US$5 but 5% of respondents said their cost per visitor was over ten dollars – higher than our survey last year.”

Kevin May, editor of Tnooz, said: “The annual Frommer’s Unlimited survey is a succinct signpost of the changing priorities of digital marketers. Year on year we see even greater numbers respond to the need for content and we’re now seeing that need reflected on mobile and multi-lingual platforms. While we weren’t surprised to see such an investment in Apple mobile products there is clearly more to be done to respond to mobile needs on companies’ mobile platforms.”

The problems organisations face in managing content are similar year-on-year. The overwhelming problem facing six out of ten respondents is still keeping content up to date. Creating content which is consistent with brand values was highlighted by almost five out of ten of the survey sample and integrating content with products was a problem for three out of ten surveyed. In answer to new questions posed this year 44% said they had problems developing mobile content strategy and launching multilingual sites.
- ENDS -

Media Contacts:
UK: Lucy Pennington, Debbie Hindle at bgb Tel: 44 207 902 2990
Email lpennington@bgb.co.uk, dhindle@bgb.co.uk

US: Sheelagh Doyle, Senior Publicist, Wiley, Frommer’s, Hoboken NJ Tel: (201) 748 5629
Email: sdoyle@wiley.com

About Frommer’s® Unlimited:
For over 50 years, Frommer’s travel guides have been the trusted choice to help travellers explore destinations the way the locals do. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing.
Whether your customers are venturing close to home or across the globe, whether your budget is limited or limitless, Frommer’s Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfil their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at www.wiley.com, with the latest news from Wiley available in our online global press room at www.wiley.com/go/press. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

52% of respondents said that they were most likely to access travel information on their mobile devices when travelling, compared to 27% in 2010. Respondents aged between 18 and 34 are the biggest advocates, with 72% of this age group accessing mobile travel content on holiday, compared to only 48% in 2010.

The survey also revealed the top six types of mobile travel content that consumers want when on holiday. The most important function is seeing points of interest like attractions, restaurants and shops on a map (57%), followed by key phrases in local languages (55%), local offers (51%), itineraries and walking tours (50%), local etiquette and customs (49%) and tipping and currency converters (45%). Interestingly, the 18-34 age bracket expressed an increased interest in accessing information related to local etiquette and customs and it ranked as the third most important type of content for this age group.

Giles Longhurst, Frommer’s Unlimited director Europe, Middle East and Africa unveiled the survey results at the Travel Distribution Summit organised by Eye For Travel in London on May 11 2011, and said: “the rise of the smart phone and the launch of the iPad since our last survey have clearly led to a more prominent demand for mobile content. Consumers are expecting instant, sophisticated travel content and, more often than not, they are relying on this content to guide them through an unknown destination. Businesses need to respond to this by bypassing the gimmicks and offering reliable and trustworthy mobile travel content that can offer immediate up-to-date answers to the questions that consumers have when on holiday.”

When selecting a holiday destination, respondents rated “things to do” (92%) as the most influential factor, followed by “price” (86%). This suggests that consumers are feeling more economically stable than last year when “price” was rated as the most influential factor.

In terms of influencing holiday decision making, the survey revealed that user reviews on travel websites and travel guidebooks are equally important with 81% of consumers considering them very influential. Editorial content on travel websites came in a close second with 80%. Social media has become more notably more important in holiday decision making, with 36% of respondents considering online social networks as influential, compared to 22% in 2010. This indicates that using social media as a means of planning travel will be increasingly important to businesses.

Businesses should also look to engage with holidaymakers via social networks when they return home as over half (51%) of all respondents indicated they are likely to post a hotel review online, and over one third of all respondents would post travel photos(38%) or share travel experiences on Facebook (33%).

The survey revealed that travellers are increasingly more reliant on digital content in all phases of the travel cycle, considering many types of information as influential to their decision making than in prior surveys. The most common time to look for destination information online continues to be before deciding where to go (93%), however, over 77% now look for destination information online when booking accommodation and flights, compared to less than 48% in 2010. There have also been significant rises in demand for destination content after booking but before leaving, while on holiday and after returning.
When planning a holiday consumers ranked “description destinations” and “special offers and deals” as the most important travel content, with 88% each. At the booking stage, “maps of destinations” (83%), is the most important closely followed by airport transportation information and city or resort guides (81% each). After booking but before travelling consumers rated weather as the most important information (85%), followed by attractions, events and maps (84% each).

Despite this increased demand, consumers continue to encounter many negative experiences on travel websites. The most common problems are confusing websites, poor site navigation and insufficient destination information, with 58% each. This suggests that by addressing these common complaints, businesses could benefit from opportunities to engage successfully with consumers before, during and after their holiday.

Download the complete report and access prior research at www.frommers.biz/research.

- ends –

Media Contact:
US: Sheelagh Doyle, +1 (201) 748-5629 / shdoyle@wiley.com
Europe: Nina Derham, Lucy Pennington or Debbie Hindle at Four bgb
Email: Nina.derham@fourbgb.com, lucy.pennington@fourbgb.com, debbie.hindle@fourbgb.com
Tel: (+44) 0870 626 9000

About Frommer’s® Unlimited
For over 50 years, Frommer’s travel guides have been the trusted choice to help travellers explore destinations the way the locals do. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Whether your customers are venturing close to home or across the globe, whether your budget is limited or limitless, Frommer’s Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfil their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

The survey of 325 travel organisations was undertaken with global digital travel news service Tnooz and respondents included airlines, agents, tour operators and consolidators, hoteliers, tourist boards, car rental, rail, travel insurance, publishing and cruise companies. 70% of the survey said they planned to increase digital marketing budgets for the year ahead compared to 54 % who predicted increases one year ago. Social media will see the greatest increase – 68% said they’d invest additional money, but content will also see a 63% increase in focus and mobile will see a 50% increase in activity.

Although only 7% of digital marketers said their budgets would decrease in 2011 the areas where investment are most likely to decrease is in paid activity. 13% of respondents are planning to decrease display advertising, 12% intend to reduce paid search budgets and 8% will reduce paid SEO.

Giles Longhurst, Frommer’s Unlimited director Europe Middle East and Africa said: “This is the third year we’ve undertaken this survey of digital marketing intentions and it’s clear that marketers are looking at how content creation and new applications can reach wider audiences, over and above traditional advertising. When we then drilled down and asked organizations what content was most important to them this year, search engine optimization was still by far and away the top priority, followed by high quality destination content and unique content to compliment the SEO strategy. We were also impressed to see the rapid shift in interest in mobile web and mobile apps – increasing in importance by 100 % year-on-year. Video is also seen as important by two thirds more respondents this year than last.”

Kevin May, editor of Tnooz, said: “It’s quite apparent that global content and digital marketing is changing rapidly as marketers trial and develop new services and digital solutions to deliver best impact on their bottom line. This survey clearly shows what marketers feel is delivering best return on investment in 2011.”

There is also evidence that companies are looking to more international markets this year with the number planning to invest in multi-lingual content up from 34% to 48%. Only 13% of the poll indicated they currently use Asian languages, but respondents also indicate that this will double to 26% in the future.

For the second year in a row, organisations say the top three priorities for adding content to their websites is to attract search traffic, increase conversions and build the brand. However, the problems organisations face in managing content are also similar year-on-year. The overwhelming problem facing six out of ten respondents is still keeping content up to date. Creating content which is consistent with brand values was highlighted by almost five out of ten of the survey sample and integrating content with products was a problem for four out of ten surveyed.
- ENDS -

Media Contacts:
Lucy Pennington, Debbie Hindle at bgb Tel: 44 207 902 2990
Email lpennington@bgb.co.uk, dhindle@bgb.co.uk

Sheelagh Doyle, Senior Publicist, Frommer’s, Wiley, Hoboken NJ Tel: (201) 748 5629
Email: shdoyle@wiley.com

About Frommer’s® Unlimited:
For over 50 years, Frommer’s travel guides have been the trusted choice to help travellers explore destinations the way the locals do. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Whether your customers are venturing close to home or across the globe, whether your budget is limited or limitless, Frommer’s Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley :
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfil their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.
Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About Tnooz:
Tnooz is a provider of news, analysis, commentary, data and business services to the travel, tourism and hospitality industry. Tnooz reaches more than 120,000 monthly unique visitors seeking current news and edgy points of view about travel tech’s impact on the industry. Launched in the summer of 2009, Tnooz focuses on technology, digital distribution, media and marketing, web strategy, mobile travel, social media, start-ups and financing in the travel sector. The Tnooz team of reporters and editorial nodes based around the world will bring the latest news and analysis to travel and the sector’s many related and diverse industries

Frommer’s content includes travel information for the 100 most popular
destinations for Americans 50 and above. Content includes the Best Dining Bets
for a destination, as well as hotel, restaurant, attraction reviews and daily
updated events listings. In addition, Frommer’s has integrated third party
content including weather feeds and Google maps.

“Frommer’s Unlimited is incredibly excited about our new
relationship with AARP,” said Craig Schickler, Director of E-Business
Development at Wiley. “Our in-depth and trusted guides will help
AARP’s members, and 50+ travelers generally, as they plan their vacations
and make sure they have great experiences while traveling.”

About Frommer’s® Unlimited:

For over 50 years, Frommer’s travel guides have been the
trusted choice to help travelers explore destinations the way the locals do.
Frommer’s Unlimited enables businesses to create high-value propositions for
their customers by leveraging Frommer’s travel expertise, rich content
resources and technical capabilities. Products and services provided by
Frommer’s Unlimited include global destination and events content, private
label Websites, mobile applications and custom publishing.

Whether your customers are venturing close to home or across
the globe, whether your budget is limited or limitless, Frommer’s Unlimited
delivers the most candid and reliable travel and event information, anywhere and
anytime. Frommer’s is a registered trademark of Arthur Frommer.
Frommer’s is a branded imprint of Wiley.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. has been a valued
source of information and understanding for more than 200 years, helping people
around the world meet their needs and fulfill their aspirations. Wiley and its
acquired companies have published the works of more than 400 Nobel laureates in
all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry,
and Peace.

Our core businesses publish scientific, technical, medical,
and scholarly journals, encyclopedias, books, and online products and services;
professional/trade books, subscription products, training materials, and online
applications and Web sites; and educational materials for undergraduate and graduate
students and lifelong learners. Wiley’s global headquarters are located in Hoboken,
New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The
Company’s Web site can be accessed at www.wiley.com. The Company is listed on the
New York Stock Exchange under the symbols JWa and JWb.

Visit www.wiley.com/go/press
for the latest news from Wiley.

FROMMER’S CONTACT:
Sarah Gorback- Wiley
201-748-5629 / sgorback@wiley.com

Frommer’s will provide customized expert and unique content for
TRAVELWELL, which will be a new featured channel on the WomansDay.com
website. With the click of a button, Woman’s Day readers will have
access to countless articles on how they can save on travel and learn
useful tips maximizing the fun on that upcoming family vacation.

“We’re very excited to provide Frommer’s expert
travel knowledge to the Woman’s Day audience, as women
predominantly manage the travel planning process for their
families,” says Craig Schickler, Director of E-Business
Development at Wiley. “TRAVELWELL will offer inspirational ideas
and practical advice to empower users to create memorable travel
experiences.”

“With the summer season now here, this is the ideal time for
people to begin researching their family vacation options, so the
combination of the Woman’s Day audience and Frommer’s travel
expertise makes perfect sense,” says Carlos Lamadrid, SVP and
Chief Brand Officer of Woman’s Day Brand Group. “It is a
one-stop shop and a great resource for the “CEO of the
Household,” the woman, to get the most information on locations,
tips and packages that are available for family travel on a
budget.”

About Frommer’s®

For over 50 years, Frommer’s travel guides have been
the trusted choice to help travelers explore destinations the way the
locals do. Frommer’s Unlimited enables businesses to create
high-value propositions for their customers by leveraging
Frommer’s travel expertise, rich content resources and technical
capabilities. Products and services provided by Frommer’s
Unlimited include global destination and events content, private label
Websites, mobile applications and custom publishing. Whether your
customers are venturing close to home or across the globe, whether your
budget is limited or limitless, Frommer’s Unlimited delivers the
most candid and reliable travel and event information, anywhere and
anytime. Frommer’s is a registered trademark of Arthur Frommer.
Frommer’s is a branded imprint of Wiley.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. has been a
valued source of information and understanding for 200 years, helping
people around the world meet their needs and fulfill their aspirations.
Since 1901, Wiley and its acquired companies have published the works of
more than 350 Nobel laureates in all categories: Literature, Economics,
Physiology or Medicine, Physics, Chemistry and Peace. Our core
businesses publish scientific, technical, medical, and scholarly
journals, encyclopedias, books, and online products and services;
professional/trade books, subscription products, training materials, and
online applications and Web sites; and educational materials for
undergraduate and graduate students and lifelong learners. Wiley’s
global headquarters are located in Hoboken, New Jersey, with operations
in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site
can be accessed at www.wiley.com, with the latest news from Wiley
available in our online global press room at www.wiley.com/go/press.
The Company is listed on the New York Stock Exchange under the symbols
JWa and JWb.

About Woman’s Day

Formed in 2009, Woman’s Day Brand Group
combines Woman’s Day magazine, www.WomansDay.com,
and their respective publishing units as a single enterprise with
limitless access to the creative resources and multimedia platforms that
connect the Woman’s Day brand to an avid, loyal audience of 24
million women, helping them to Live Well Every Day. From looking and
feeling their best, to cooking a great meal or creating a loving home,
Woman’s Day magazine has, for 78 years, met the essential needs of its
readers with both substance and style. Publishing 15 issues each year,
Woman’s Day magazine inspires women with information they can use
to enhance the quality of their days, and ultimately, the quality of
their lives. The Cookvook is the second offering for the iPhone from
Woman’s Day. Last year, the brand released the Woman’s
Day Cooking Assistant.

FROMMER’S CONTACT:

Sarah Gorback- Wiley
201-748-5629 / sgorback@wiley.com

WOMAN’S DAY CONTACT:
Joanne Schioppi- HL Group
646-460-8917 / jschioppi@hlgrp.com

These are some of the key trends identified in a global survey of
more than 1,600 people carried out for Frommer’s® Unlimited
the business-to-business division of Frommer’s®, a branded
imprint of Wiley, by web usage specialists eDigitalResearch. A full copy
of the report is available from www.frommers.biz/research.

Giles Longhurst, Frommer’s® Unlimited director Europe,
Middle East and Africa unveiled the survey results at the Travolution
Summit in London today and said: “increasingly sophisticated
online consumers are being let down by travel organisations which
aren’t anticipating the information they need to provide at
different points in the traveller’s online journey. Half the
people we surveyed said they’d encountered sites with insufficient
pictures and destination information as well as finding confusing sites
that were hard to navigate. Our survey highlights these problems but
also identifies what information people value, when they need it and
provides clear signals of the growing importance of mobile and social
media on travel decisions.“

The importance of online content at every stage of a
traveller’s journey was illustrated by the fact that 91% of people
said they look online when researching where to go on holiday -
70% find websites influential in their decision while 7% now rank online
networking sites as influential. For the 18 – 34 age group social
networking sites are more important, considered influential in their
travel decisions by 13% surveyed. The most important items that travel
companies need to provide potential travellers researching their holiday
are images (78%), written descriptions of the destination (77%),
information about activities and events (72%) and maps (71%).

When booking their flights and accommodation and before they
leave for their trip 44% of respondents also look for destination
information online. At this stage in their online journey two-thirds of
the travellers surveyed ranked airport and transportation information as

‘important’ or ‘very important’ followed by
pictures of the room (73%), and a guide to the city or resort (71%).

After they’ve booked, travellers say a map of the
destination was the most important item of content (75%). Travel,
weather, local events and activities information as well as local dining
information all proved important to over 60% of respondents.

13% also look online for destination information while travelling,
while 27% said they were actually likely to access travel information on
their mobile when travelling – a figure which Frommer’s®
Unlimited says will provide a great competitive advantage for travel
websites which are optimised for mobile.

On their return around half are likely to share their
experiences on a hotel review website, a third will share photos online,
a quarter will comment on Facebook and around a fifth will now engage
with blogs.

Across the board, the younger consumers polled aged between 18 – 34 were
much more likely to access and share travel data online including mobile
content (48%), Facebook (58%), photo galleries (52%), blogs (27%), and
Twitter (14%).

The Frommer’s Unlimited survey also highlighted emerging
consumer confidence, but price sensitivity and decreasing brand loyalty.
For 2010 the majority of travellers say they will take one or two trips
a year, but numbers saying they take four holidays is up from 8% to 22%.
Travellers said their 2010 holiday decisions will primarily be based on
price, with 89% indicating it was ‘influential’ or
‘very influential’. Things to do closely followed as a key
indicator (83%), followed by length of trip (69%) and weather (65%).
However this year the Frommer’s research tracked a year-on-year
decrease in brand loyalty, with 15% moving from ‘loyal’ to
‘sometimes loyal’, perhaps as a result of increased priced
sensitivity.

Lloyd Viney, associate director who heads up the eDigitalResearch
travel division, said: “we were concerned but not surprised by the
dissatisfaction shown by travellers’ experiences online. We
regularly research and report on the consumer experience of using major
high street retailers’ websites and have seen online standards in
general retailing transform in the past few years. We launched a similar
benchmarking report for the travel sector in 2009 and Frommer’s
Unlimited survey’ backs up our findings that travel has a long way
to go to match high street retailers’ levels of online
service.”

Media Contact:
Lucy Pennington, Debbie Hindle at bgb communications

Email: lpennington@bgb.co.uk,
dhindle@bgb.co.uk
Tel: 0207 902 2990

Sarah Gorback, Wiley
Email: sgorback@wiley.com
Tel: 201-748-5629

Lisa Bonczyk at eDigitalResearch
Email lisa.b@edigitalresearch.com
Tel: 01489 772920

About Frommer’s® Unlimited

For over 50 years, Frommer’s travel guides have been the trusted
choice to help travellers explore destinations the way the locals do.
Frommer’s Unlimited enables businesses to create high-value
propositions for their customers by leveraging Frommer’s travel
expertise, rich content resources and technical capabilities. Products
and services provided by Frommer’s Unlimited include global
destination and events content, private label Websites, mobile
applications and custom publishing. Whether your customers are venturing
close to home or across the globe, whether your budget is limited or
limitless, Frommer’s Unlimited delivers the most candid and
reliable travel and event information, anywhere and anytime.
Frommer’s is a registered trademark of Arthur Frommer.
Frommer’s is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of
information and understanding for 200 years, helping people around the
world meet their needs and fulfil their aspirations. Since 1901, Wiley
and its acquired companies have published the works of more than 350
Nobel laureates in all categories: Literature, Economics, Physiology or
Medicine, Physics, Chemistry and Peace. Our core businesses publish
scientific, technical, medical and scholarly journals, encyclopedias,
books, and online products and services; professional/trade books,
subscription products, training materials, and online applications and
websites; and educational materials for undergraduate and graduate
students and lifelong learners. Wiley’s global headquarters are located
in Hoboken, New Jersey, with operations in the U.S., Europe, Asia,
Canada, and Australia. The Company’s Web site can be accessed at
http://www.wiley.com. The Company is listed on the New York Stock
Exchange under the symbols JWa and JWb.

About eDigital Research

eDigitalResearch is a leading provider of digital market research,
enabling customers to make critical business decisions with the benefit
of comprehensive consumer insight and informed direction.
eDigitalResearch possesses a unique combination of research expertise,
marketing background, web technology and knowledge of the cross-channel
consumer. As well as providing invaluable research data, the modules of
its fully integrated research system – ratings, surveys, panels and
forums – can combine to provide holistic analytics and essential
market-leading insight. This gives clients the power, confidence and
backup to make crucial decisions on key aspects of their business
including product range, marketing, customer service, supply chain, even
basic positioning. For further information visit edigitalresearch.com. The
global survey of 1,635 people was carried out for Frommer’s
Unlimited by eDigitalResearch in March 2010

• Hong Kong: Frommer’s Complete Guide
• Las Vegas: Frommer’s Complete Guide
• London: Frommer’s Complete Guide
• Los Angeles: Frommer’s Complete Guide
• New York: Frommer’s Complete Guide
• Paris: Frommer’s Complete Guide
• Rome: Frommer’s Complete Guide
• San Francisco: Frommer’s Complete Guide
• Oahu: Frommer’s Complete Guide
• Washington, D.C.: Frommer’s Complete Guide

“Frommer’s provides detailed, trusted reviews and
recommendations from our travel experts.” said Craig Schickler, Director
of E-Business Development at Wiley. “Whether you’re in town on
business for 48 hours or a family on a week-long vacation, you can save
yourself time and stress knowing that any restaurant, hotel or
attraction you find in these apps is worth a visit.”

“Modality focuses on delivering the most trusted brands in reference
and educational content to the App Store, and leveraging the
groundbreaking design and functionality of the iPhone and iPod touch to
create really engaging user experiences,” said Nate O’Keefe,
director of publishing at Modality. “The Frommer’s series provides
hundreds of listings to plan an itinerary from anywhere-in flight, on a
subway, overseas or in your own neighborhood.”

Each Frommer’s Complete app features the latest information
from Frommer’s complete series guidebooks. Users can toggle
quickly between the indexed Places finder and the in-depth Guidebook,
find attractions nearby with location-based navigation using Google
Maps, and dial numbers quickly using integrated phone numbers.

Frommer’s Complete travel guides are now available for $4.99
per application from Apple’s App Store on iPhone and iPod touch or
at www.itunes.com/appstore.

About Frommer’s®

The market leader in travel content, Frommer’s offers content
for every type of traveler in all types of media. Frommer’s
publishes 350 guides and sells 2.5 million guides annually. Frommers.com
is a trusted resource with advice on deals, information on 3,500
destinations, active message boards, and a weekly podcast program.
Frommer’s is a registered trademark of Arthur Frommer.
Frommer’s is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of
information and understanding for more than 200 years, helping people
around the world meet their needs and fulfill their aspirations. Wiley
and its acquired companies have published the works of more than 400
Nobel laureates in all categories: Literature, Economics, Physiology or
Medicine, Physics, Chemistry, and Peace. Our core businesses publish
scientific, technical, medical, and scholarly journals, encyclopedias,
books, and online products and services; professional/trade books,
subscription products, training materials, and online applications and
Web sites; and educational materials for undergraduate and graduate
students and lifelong learners. Wiley’s global headquarters are located
in Hoboken, New Jersey, with operations in the U.S., Europe, Asia,
Canada, and Australia. The Company’s Web site can be accessed at
http://www.wiley.com. The Company is listed on the New York Stock
Exchange under the symbols JWa and JWb.

About Modality

Modality is the premier developer of interactive learning,
assessment, training and reference applications for Apple handheld
devices. Partnering with the world’s leading publishers and
content experts, Modality creates mobile user experiences informed by
more than a decade of educational technology design.

Modality was selected by Apple as one of the first developers to work
with the iPhone SDK, delivering four of the first 500 apps available in
the App Store when it launched in July 2008. Since then, the company has
released more than 125 apps for iPhone® and iPod touch® in
partnership with Elsevier, McGraw-Hill Professional, Pearson, The
Princeton Review, John Wiley & Sons, Wolters Kluwer, and Workman
Publishing Co., among others.

Founded in 2006, Modality is headquartered in Durham, North Carolina.
Visit www.modality.com for more information.

The survey of 225 travel companies was undertaken with global travel news service TravelMole and included airlines, agents, tour operators and consolidators, hoteliers, tourist boards, car rental, rail, travel insurance, publishing and cruise companies. More than half of those surveyed (54%) said they planned to increase budgets and just over a third plan to maintain online budgets. A full copy of the report is available from www.frommers.biz/research.

Frommer’s Unlimited General Manager Joel Brandon Bravo said: “This is the second year we’ve undertaken this survey and we were impressed to see a similar overall trend as the same point last year with half of marketers planning to increase online spend. But we were particularly interested to see the changes in where people were planning to increase their spend and the increased focus on content such as multilingual, destination and unique content as well as social media marketing.&rtquo;

Key trends identified in the research include a continued shift away from traditional online advertising. Twenty-two percent of the respondents said these budgets will decrease next year.

Search engine optimization continues to be the top priority for web content budgets. SEO was selected as most important by over 84% of respondents compared to 67% last year. Fifty-seven percent said they will increase spending on search engine optimization compared to 67% in 2008.

Unique content and destination content are second and third in importance for marketers, with around half saying they will increase content in this area and many more taking note of its importance. Unique content is now being included in 81% of marketing plans, nearly double last year’s of just 41%. Adding destination content is in the plans of 80% of respondents, up from 57% last year.

Over a third of the respondents said they are planning to add content to drive search traffic. Increasing conversions was the main reason identified for adding content in 2008 but that’s slipped into second place for just 29% of the sample in 2009. Frommer’s Unlimited speculates that that those surveyed could have found that more qualified traffic driven to their site will increase conversions.

A big change this year is the emphasis on social media, as 60% of the Frommer’s Unlimited global survey sample said they would be increasing their spending in this area next year. This is the top area singled out for budget increases.

There is also evidence that companies are looking to more international markets this year with the number planning to invest in multilingual content increasing from 13% to 79%. English is the most common language used to reach customers (98%) and 65% of the survey say they will be targeting European and 53% Asian language markets.

Mobile phone delivery, audio and video are still ranked as lowest priorities for the year ahead but identified as top future initiatives.

The overwhelming issue facing respondents is still keeping content up to date. Seventy-four percent of those surveyed identified this as a problem – up from 66% last year. Creating content which is consistent with brand values, dealing with multiple sources of content, and being able to integrate content effectively with products was highlighted by a third of respondents. Further issues volunteered by the survey sample included problems with unique content for SEO and translation issues.

Media Contact:
Sarah Gorback, Wiley
Email: sgorback@wiley.com
Tel: +1 201-748-5629

Lucy Pennington, Debbie Hindle at bgb communications
Email: lpennington@bgb.co.uk, dhindle@bgb.co.uk

Tel: +44 20 7902 2990

About Frommer’s^® Unlimited

For over 50 years, Frommer’s travel guides have been the trusted choice to help travellers explore destinations the way the locals do. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing.
Whether your customers are venturing close to home or across the globe, whether your budget is limited or limitless, Frommer’s Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.
Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

The weather.com® site uses Frommer’s information on more than 150 cities and nearly
150 countries and U.S. states with reviews of hotels, attractions and restaurants.
Each destination has an increased depth of content with up to 50 articles, creating
a great source of travel and weather information for any desired destination
location. The destination guides, which focus on U.S. cities and states,
international cities and many islands, also include new enhancements:

• A “Best Time to Visit” section uses TWCi’s patented method for
  climate-based “best time to” recommendations (U.S. Patent #7,212,922)
  and details the warmest, coldest, driest and wettest months along with average
  temperatures and average rainy, sunny and cloudy days for U.S. destinations
• More family-friendly attractions provide kid-specific opportunities for each
  destination
• Interactive maps with future radar imagery can be found for each city
  destination for the most up-to-date, upcoming radar in motion
• A currency calculator in the money section for each destination to assist
  travel planners

“We are excited to work with such a respected and trustworthy partner as The Weather
Channel. Combining Frommer’s expert travel advice with TWCi’s accurate weather
information creates a powerful, one-stop travel resource to meet consumers’ vacation
planning needs,” said Craig Schickler, director of e-business development for Wiley.

Users can visit weather.com/destinations
for all their travel needs along every stage of the travel process. The section can help
travelers decide where to go with seasonal weather details such as rainy season, the most
travel-heavy periods and the least expensive time to travel. Consumers also can keep up
with the upcoming weather and check in on flight status information as a trip nears.

“The partnership with Frommer’s and The Weather Channel brings together the most
trusted name in travel and the most trusted name in weather to provide a great travel
resource for consumers. Whether they are planning for or dreaming about a trip we can tell
them the best time to visit and provide all the tools they need to enjoy every minute of it,
” said Monisha Longacre, VP of product strategy and development for TWCi.

Each destination includes location-specific information such as an overview of the area, best
time to visit, transportation information to and within the location, attractions, and travel
tips involving currency, safety and more.

For more or to start planning your next vacation, visit
weather.com/destinations

Media Contact:
Sarah Gorback, Wiley
Email: sgorback@wiley.com
Tel: 201-748-5629

Melissa Medori, The Weather Channel
Email: mmedori@weather.com
Tel: 770-226-2191

About Frommer’s Unlimited

Frommer’s Unlimited is the business-to-business division of Frommer’s Travel. For more than 50 years, Frommer’s®, a branded imprint of Wiley, has been the trusted source of useful and engaging travel information. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Frommer’s is a registered trademark of Arthur Frommer. For more information, visit frommers.biz

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a
valued source of information and understanding for 200 years, helping people
around the world meet their needs and fulfil their aspirations. Wiley and its
acquired companies have published the works of more than 350 Nobel laureates in
all categories: Literature, Economics, Physiology or Medicine, Physics,
Chemistry and Peace. Our core businesses publish scientific, technical, medical
and scholarly journals, encyclopaedias, books, and online products and services;
professional/trade books, subscription products, training materials, and online
applications and websites; and educational materials for undergraduate and
graduate students and lifelong learners. Wiley’s global headquarters are located
in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and
Australia. The Company’s Web site can be accessed at http://www.wiley.com. The Company is listed on
the New York Stock Exchange under the symbols JWa and JWb.

About The Weather Channel Interactive

The Weather Channel Interactive (TWCi) is the leading provider of broadband and
wireless weather products including weather.com
, The Weather Channel Desktop and

The Weather Channel Mobile. weather.com,
the Web site of The Weather Channel, is the ultimate source of weather on the Web
helping users plan their lives by delivering timely current conditions, expert
forecasts and relevant lifestyle content for 98,000 location IDs worldwide.
TWCi reaches more than 38 million unique users online each month and is the
most popular source of online weather, news and information according to
Nielsen//NetRatings. TWCi also provides consumers with unique and customizable
products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a
full lineup of mobile services including downloads, messaging, mobile Web, and mobile
video. Other TWCi sites include forGetaway.com
, a vacation home rental site, Forecast Earth
, a site dedicated to the discussion of climate change, and a series of international sites,
including www.weather.co.uk,
www.meteo123.com,
www.wetter123.com, www.canaldotempo.com and

www.weather.com/espanol.

For more information on The Weather Channel Companies, including press releases, images,
executive information and backgrounders please visit
www.weather.com/press